BRITOMART

BRITOMART

BRITOMART is a stylish and rural shopping and restaurant complex in Miharu Town, Tamura district. It makes for the perfect place for a pit stop, or to take a coffee or lunch break if you’re visiting nearby tourist attractions, such as the Miharu Takizakura or the Koriyama Museum of Art. Its many wooden storefronts blend wonderfully with the surroundings.

BRITOMART includes a bakery, a coffee shop, an interior shop, a restaurant, a home and garden shop, and more. Relax and enjoy the natural environment in the heart of Miharu, a beautiful rural town in central Fukushima prefecture, known for having splendid displays of flowers in the spring, and thousands of sakura trees.

Venue Details

Venue Details
Websitehttps://www.britomart.jp/
Contact

BRITOMART
https://www.britomart.jp/

Best SeasonAll Year
Opening Hours

10:00 a.m. to 5:00 p.m.

ParkingAvailable
Entrance FeeFree
Access Details
Access348-4 Niidamichi, Saito, Miharu Town, Tamura District, Fukushima Pref. 963-7723
View directions
Getting there

By car: 12 min. from the Koriyama-East IC exit off the Ban’Etsu Expressway.

By public transportation: Please note that the closest bus stop is 1.7 km away from BRITOMART. 

From Koriyama Station (郡山駅), take the bus that goes towards Tobu New Town [Via the Art Museum] (東部タウンまわり線［美術館経由]), which takes approx. 15 minutes, or towards Tobu New Town via Hohaccho (東部タウンまわり線［方八町経由]), which takes approx. 17 minutes, and get off at the Midorigaokadanchi bus stop (緑ヶ丘団地). From there, it’s about a 20 minute walk to BRITOMART.

Nearby

The World Glassware Hall
Nature & Scenery

Sukagawa Botan-en Peony Garden

This peony garden is three times the size of Tokyo Dome, and has 290 varieties of peony, totalling 7,000 flowers. Key features of Sukagawa Botan-en Peony Garden include its 200 year-old peony plants, the 'Showa-no-yume' variety of peony unique to Sukagawa City, and a rare 'Toryo' Chinese peony presented by a representative from Luoyang, Sukagawa's sister-city in China. The deep purple of the Japanese peonies that grow in the garden are also very popular. Volunteer guides are ready to show visitors around the park for not extra charge. The Sukagawa Peony Garden is the only such garden in Japan to be designated as a Spot of Natural Beauty by the Japanese government. As well as peonies, the garden also boasts flowers such as roses, and Japanese irises, which are in bloom until the end of June. Peak viewing season for peonies is from late April to mid-May.  

The World Glassware Hall
Gourmet & Shopping

Niida Honke Sake Brewery

Located in the sleepy village of Tamura-machi, and surrounded by sprawling rice fields is the Niida-Honke brewery. Since its founding in 1711, Niida Honke has seen eighteen generations of head brewers, each bringing their own personality and subtle changes to the company and its sake. The current head brewer is Yasuhiko Niida, an incredibly nice person with an awe inspiring passion for making Sake.Under Mr. Niida’s supervision, Niida Honke has seen many changes. In 2011 the brewery celebrated its 300th anniversary and the achievement of using 100% natural rice in its brewing process. Unfortunately, this was the same year as the Great East Japan Earthquake and the following nuclear disaster. Despite the difficulties, Niida Honke worked hard to return the health of the rice fields.After the fields were cleaned and returned to their healthy status, a decision was made to move the company into a more sustainable and natural direction with the goal of creating its sake with 100% natural and organic ingredients. They currently grow much of the rice used to create their sake in the fields that surround the brewery. Working with local farmers to create healthy, high quality rice that is grown without the use of pesticides or harmful chemicals.In the future Niida Honke aims to brew all of its sake in natural wooden tanks, switch entirely to solar power, and grow 100% of its own rice. For each bottle that you buy, Niida Honke takes one step closer to these goals.Read more about the sake brewing process at Niida Honke!
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Nature & Scenery

Mt. Azuma-Kofuji

Every year in spring, as the snow melts away, it leaves behind the shape of a giant white rabbit on the side of Mt. Azuma-Kofuji. This is called the “seeding rabbit”, and it signals to the people of Fukushima that the farming season has come.From April to November each year, you can experience the beauty of the awe-inspiring natural landscape of Mt. Azuma-Kofuji.Mt. Azuma-Kofuji is an active volcano with an appealing symmetry to it and a soft conical shape; because of these classic features, it was named Kofuji ('little Fuji'), after the iconic Japanese mountain.Thanks to its volcanic ground, the area has given birth to many nearby onsen areas perfect for relaxing, such as Tsuchiyu Onsen and Takayu Onsen.Mt. Azuma-Kofuji is a great destination for those who decide to drive through the area as the Bandai-Azuma Skyline happens to pass just below the crater of Mt. Azuma-Kofuji. Along the roadway is the Jododaira Visitor Center, which offers visitors a place to park, rest up, get a snack, and maybe even buy souvenirs. It is the perfect spot to take a break and explore one of the many short hiking routes to stretch out your muscles after a long car ride. From there, it is just a short hike up to the crater, and there are plenty of other great trails. Circle the crater of Mt. Azuma-Kofuji on a relaxed 40-minute walk and—if you are lucky—enjoy gorgeous views of Fukushima City, Mt. Bandai, and the Urabandai area. But do watch your step as the ground can be uneven and even slippery on grey days. The mountain is open from spring to autumn every year.
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History & Culture

Tired Gundam

Between two farms in Hiraishi in the south of Fukushima City, next to a vegetable stall selling cucumbers for 100 yen, you can find the Tired Gundam. Occasionally translated as the ‘Weakling’ or ‘Loser’ or ‘Incompetent’ Gundam, he might not look like much, and he can’t walk, or fight, but he's very popular with the locals.The product of a local ironsmith over ten years ago, the Tired Gundam first stumbled to fame after the ‘Beam Rifle Theft Incident’, in which someone stole his famous weapon, and fans nationwide made replacements. Now he has an entire arsenal, a weapon rack, and security cameras to ward off thieves. When he gets rusty, he often gets a fresh coat of paint from his fans.The Tired Gundam is located in the middle of a farmland region in southern Fukushima City, making for a lovely afternoon drive up and down the winding roads surrounded by rice fields. There is parking available nearby for roughly 10-15 cars.
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Newly opened in 2022, Michi-no-Eki Fukushima (道の駅ふくしま）is a great place to buy local produce, souvenirs, and eat delicious Fukushima foods! Or even just to pause for a break along your road trip.It is located near the Fukushima Fruit line, so you’ll find a good assortment of delicious fresh fruit on display. You can also go fruit-picking to the nearby orchards using the rental bicycles available.Click here for more information on fruit picking in Fukushima!There is a dog park and an indoor play area for children called Momo Rabi Kids Park, which has many cute wooden toys and structures for children to play at as well as an indoor sandpit.We recommend trying the unusual ice-cream flavors at ‘yukiusagi’, a sweets shop that sells delicious parfaits and desserts using local produce. They sell rice-flavored ice-cream, as well as a special flavor called “Fukushima’s Sky Milk”（ふくしまの空ミルク）, which has a salty milk flavor! 
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